Piloting a new lifestyle brand that focused on bringing the joy of cactus collecting to the masses.
Noticing a cactus shaped gap in the market, I set about designing and curating a potted cacti brand that could be sent in the post. My main objective was to learn as much as I could about the complexities of creating a physical product.
I handled every aspect, except the manufacturing of the pots or the growing of the plants. My focus instead was on branding, photography, packaging, e-commerce and marketing. It was a huge learning process and so different to the production of digital products I’d created throughout most of my career.
The result of my efforts was a highly successful launch. Cactus & Co received recognition from various retailers and media outlets, along with my entire first edition of products selling out within 2 weeks.
Cactus & Co wasn’t without its mistakes. In fact I've written an entire article on it, over on my Stories page.