That Ecom Guy — Ollie Aplin
Kick off your week with Ecom Diaries, the newsletter founders actually read. I’m Ollie, a 3 x founder with 15 years building brands from the ground up. Sign up to get the tactics and insights I use to help DTC brands grow smarter and scale faster.
Your Creative Is Costing Your Growth + How To Make Founder Ads
Happy Monday! Welcome to another episode of Ecom Diaries. This week, I’ll be talking about why It’s Not You. It’s Your Creative. Plus my recommended posts and pods ...How To Make Founder Ads That Actually Convert, Shopify Winter ’26: The Features Worth Your Attention, and 10 Ways to Get More Profit in 2026. And don’t forget to stick around for this week’s DTC Tactic at the end of the email. FEATURED POST: Ollie Aplin 3 x Founder | CMO & Creative Strategist It’s Not You. It’s Your Creative. I...
My Ecom Predictions for 2026 + Why Your Ad Copy Is Killing Your Ads
Happy Monday! Welcome to another episode of Ecom Diaries. This week, I’ll be sharing My 3 Predictions for E-commerce in 2026. Plus my recommended posts and pods ...How Ben Francis Went from Pizza Delivery to a Billion-Dollar Fitness Brand, What To Do When One Ad Gets All the Budget, and How To Supercharge Your Workday. And don’t forget to stick around for this week’s DTC Tactic at the end of the email. FEATURED POST: Ollie Aplin 3 x Founder | CMO & Creative Strategist My 3 Predictions for...
Beat the Q4 Hangover + Most Brands Measure Profit Wrong
Happy Monday! Welcome to this week's episode of Ecom Diaries, where I share the real lessons, wins and mistakes from a decade inside DTC. Let’s dive in... This week, I’ll be sharing How to Avoid The Q4 Hangover. Plus major tips on:Useful Measurements for Profitability, Writing Copy That Converts, and How To Perform a Brand Health Checklist & Why. And don’t forget to stick around for this week’s DTC Tactic at the end of the email. FEATURED POST: Ollie Aplin 3 x Founder | CMO & Creative...
10 Years, 10 Lessons + Shopify is Losing You Money
Happy Monday! Welcome to the first episode of Ecom Diaries, where I share the real lessons, wins and mistakes from a decade inside DTC. Let’s dive in... This week, I’ll be sharing 10 Lessons From 10 Years of Building MindJournal. Plus major news on:How Andromeda Has Changed Meta Advertising, Why Your Shopify Tech Stack is Killing Your Margins, and 8 Simple BFCM Fixes That Dramatically Improve CX. And don’t forget to stick around for this week’s DTC Tactic at the end of the email. FEATURED...
Kick off your week with Ecom Diaries, the newsletter founders actually read. I’m Ollie, a 3 x founder with 15 years building brands from the ground up. Sign up to get the tactics and insights I use to help DTC brands grow smarter and scale faster.